Monday, September 7, 2015

CASEing Genius: Rubeena

Hello Crafters!
Happy Labor day!

I hope you are enjoying a long weekend off :)

It's time for another incredible Genius . . . .

It's Rubeena!!

I first found Rubeena on Instagram and was just blown away by her fantastic creations! Her style is so different than mine but I can't help but fall in love with each and every one of her creations. She layers her elements in such a fantastic way. I'd be lying if I didn't admit I'm just a bit jealous ;) She is super sweet too. Always bouncing around the net and Instagram leaving little bits of encouragement for her fellow crafters. Just love her :) You can check out all her yummy craftiness at her blog, A Rare Ruby.

Let's learn some things about her . . .

The Interview:

1. Who are you and where do you live?I’m Rubeena, aka A Rare Ruby or @rubznaz on social media. I'm a licensed social worker, writer, introvert, and daydreamer. I live in NJ.

2. How would you describe your style?I would say that I tend to lean towards layers and/or colors. As someone who enjoys learning, I love experimenting with different styles. I am definitely practicing more clean and simple cards recently and proud that I even made a white on white card! ;)

3. Name one product you're completely crushing on right now?Gold embossing powder! Heat embossing STILL fascinates me. I love watching that powder transform.

4. What is was your first crafty purchase? Would you still buy it now?K&Company's SMASH book (for scrapbooking). Oh no, I would not. Shortly after that purchase, I discovered inks and pattern paper and went straight into making cards. ;-)

Fun Stuff:
5. What is your current favorite song?
I listen to a lot of foreign music but this piece always relaxes me: Walk from Agadir - Bahir Al Bakir.

6. Who would play you in a movie?I watch foreign movies and the one person I can think of is Konkona Sen Sharma because she’s short, brown, and sweet like me! :)

7. One random thing about you that people would never guess.My real friends know a lot about me since I'm pretty transparent. Online, I tend to be selective about what I share. Most people don't know that I was valedictorian in high school, I have lot of phobias, I love psychology and trying to analyze people and behavior, and I love colors but my wardrobe is dark.
I love psychology too! People are fascinating!!

How about some eye candy?

Wowza. I love how this card has so many layers and colors but still contains so much white. I adore the gold embellishments so much!

Oh my that little stained glass butterfly is so gorgeous on top of that intricate lacey background. She kept the perfect balance of  pattern without being busy in this one for sure!

Um what?! This is amazing! What a fabulous way to add color. This must have taken ages to do but totally worth it!


I started with a geometric pattern from Rubeena's third card. I knew I had to make a shaker! The colors and gold came from her first card. The embossing from her third. I loved the lace background in her second card along with the sweet butterfly.

You can watch the video below:

It's pretty different from my usual style but that is one of the many reason why I love this series, it really pushes me to get out and try different things :)

It's time to announce the giveaway winner from my opinion post!

I received 53 wonderful opinions and the winner of the $25.00 MarkerPOP gift card is  . . . .

True Random Number Generator   25

Happy Birthday friend!! Hope you're having a wonderful day! Love your case and Darnell's gorgeous cards! I'll take a look at the videos and let you know. Typically I like shorter videos since I don't have lots of extra time.
Congratulations Kathy!!
 I'll be emailing you soon!

Don't forget to go visit Rubeena's blog. You won't be sorry!

Thanks for dropping by!



  1. I am in love with your card! It's so beautiful. Thank you so much for having me!! You are one of the sweetest and most talented crafters so it's such an honor. Hope you have a great week <3

  2. Gorgeous card Kelly! Nice to get to know about Ruby her work too. TFS

    1. That means a lot! Love your work, too, Isha! :)

  3. Believe that you too deserve a resounding Wowza, girl. Your CASE is the windows and what you filled them with. You got all the elements of Ruby's card without making it too cluttered. Maybe you deserve a great big YOWZA, too.

  4. Gosh I love your CASE of Ruby's card. Ruby was one of the the first people I started following on IG when I joined a few months ago. I love her style, even though it's different to my own (I'm still finding mine!). Xx

  5. REALLY love your style Ruby! Great CASE Kelly...your are truly stretching yourself:)

  6. LOVE Ruby's s style and your CASE is fabulous!!! STUNNING card!!

  7. Love Ruby's style and love how you took all those wonderful bits from her cards to make yours. Its brilliant. Off to check out her blog now.

  8. So nice to meet you, Ruby!!! Your cards are always fabulous... especially love seeing that gorgeous shaker card once again! Kelly!!! You hit this one out of the park, girlfriend!

  9. Another outstanding interview of another wonderful bloggie friend of mine, Kelly! Your shaker CASE is ever bit as fabulous as Ruby's! I'm pretty sure I have lockjaw now!! Thanks for the great video, too! Try and watch that premature shaking in the future!! Hugs, Darnell

  10. Oh - how lovely to get to know Rubeena a bit better - I have been following her on Instagram and love her work. Thanks for this post Kelly

  11. Ruby IS Sweet!!!!! I had the awesome opportunity to meet up with her! Love her style and love the projects you picked....Kelly, your case is FABulous.

  12. Yay, Ruby!! She and her cards are AMAZING!!
    Love your CASE, Kelly! It's gorgeous!

    1. Thank you for stopping by, Shelly! Soo appreciated!

  13. LOVE this and your CASE of Ruby is so genius!!! Love her and you!! YOU are both so talented!!!

    1. Much love to you, Taunya! You are one of the nicest people I have ever come across <3

  14. What a fun post! I loved reading more about Ruby. She's such an awesomely talented and sweet person! Your card is gorgeous and captured her style beautifully!

  15. I'm so happy that you chose Ruby to CASE. Her style is incredible and she is the sweetest person around. I'm always blown away by her creations. Your CASE card is so gorgeous and I love that you added pieces from each card shown. Its so beautiful, a lot like Ruby!!

    1. I think you're the sweetest, Shona :) thank you!!! :-*

  16. Just now catching up on your blog and saw that I've won. Thanks so much! How cool is this?! :)
    Rubeena's cards are amazing and your cased card is gorgeous as always!

    1. Congrats on your win! Thank you so much for the compliment!

  17. Hiii Kelly, thanks once again! I just wanted to respond to everyone and sorry for blowing up your inbox. Can't wait to see who you feature every Monday...your blog is one of my favorites. Even if I can't leave a comment, know that I'm reading and seeing your amazing creations every week :) have a good weekend!

  18. Thanks so much for introducing us to another fab talent. Your case of her various cards is such fun, and really highlights bits of her style.